The Limitations of CBD Marketing
As the client verge market becomes crowded, companies need to stand out from the competition and find new ways to drive traffic to their websites. This can be done through SEO and blog content marketing, which work hand-in-hand to create a strong online presence and build brand trust and authority with search engines.
Building Authority: Establishing Your Brand as a Trusted Source in the CBD Industry
In addition, social media channels like Instagram provide a way to reach a large audience with minimal risk by using creator licensed ads. These posts are technically paid ads but are treated more like organic posts by Instagram and Facebook. This means brands take on less risk when running ads through creators, and it allows them to leverage influencers who can deliver a high ROI. For example, Charlotte’s Web has taken advantage of this approach by highlighting their CBD producers and farmers through their Instagram content efforts.
Finally, email and SMS marketing remain highly effective tools to stay top-of-mind with customers and promote exclusive promotions. However, CBD marketers must be mindful of TCPA regulations when promoting product-related benefits via these channels. This means double opt-in enrollment and clear unsubscribe options that are compliant with TCPA guidelines.
In short, it’s important for brands to understand the limitations of cbd marketing before jumping in and trying to capitalize on the Green Rush. By performing adequate research and understanding the do’s and don’ts of marketing CBD products, brands can avoid regulatory issues and build trust with consumers. For example, CBD marketers should avoid direct health or medical claims, which can be viewed as misleading and potentially violate the FDA’s advertising guidelines.
